Discover our brand
scent is a new emotion waiting to be born. Our mission is to create evocative scents that go beyond the ordinary, forging deep emotional connections that linger in the heart as much as on the skin. Inspired by the complexities of human emotion and the power of individuality, our fragrances are crafted with the intent to resonate with your most cherished memories, aspirations and passions. Every bottle is a tribute to those who dare to live boldly and authentically. With every new scent, we are aim to craft experiences that spark inspiration, empower self-expression and celebrate the patriotism of being true to oneself.
We invite you to join us on this journey. Let our scents become part of your story and may you find a connection within each creation that is as unique and unforgettable as you are.
"A PATRIOT OF ONE'S FEELINGS"
Is a phase that expresses a deep and unwavering loyalty to one’s own emotions and truths. A person can embody the same devotion inwardly — honouring feelings, standing by personal truths, and remaining faithful to oneself despite external pressures or expectations.
Founder - Jayden Carter
BornPatriot is a piece of me. I’ve always been a creative person, someone who feels deeply and sees the world through emotions. Fragrance has always fascinated me, but the idea of creating my brand once felt impossible, I didn’t know where to start or how to source the right materials or packaging. But I realised the most important step was simply to just start, that's the biggest leap anyone can do. Through this journey, I’ve poured my emotions and life experiences into each fragrance, creating something deeply personal yet open to interpretation, I believe there are no rules in fragrance scent is art, emotion and storytelling combined, it is meant to be explored without boundaries or ego. I want BornPatriot to stand out by creating story-driven collections, where each fragrance is carefully crafted to convey a unique narrative. This approach taps into my creative expertise, offering customers not just a product but an immersive experience one that sparks imagination, resonates emotionally and builds a lasting connection. I believe we often ignore certain feelings as humans and this is my way of expressing and connecting through scent, offering others a chance to sit and reflect. From humble beginnings, I’m determined to turn this dream into something globally recognised. With passion, drive and a heart full of ambition, I’ll make it happen. I’m just a normal guy with big dreams and fragrance is my path.